Performance fabrics manufacturer Ultrafabrics has announced its collaboration with colour expert Pantone to inspire the use of the new Pantone Colour of the Year 2023, Pantone 18-750 Viva Magenta.
“This year’s Pantone Colour of the Year is powerful and empowering,” says Laurie Pressman Vice-President of the Pantone Colour Institute. “It is an animated crimson red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundless shade that is a stand-out statement. Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.”
The two global authorities on colour have joined forces to showcase how Viva Magenta can be activated to create transformative spaces.
“The Pantone Colour of the Year is a critical driver of design. Together with Pantone, we’re looking forward to helping designers bring cultural timeliness to timeless design,” says Barry Silverman, Vice President of Marketing and Branding at Ultrafabrics. “The collaboration will help the design industry connect to the colour zeitgeist in a sustainable and enduring way.”
The first initiative will see Ultrafabrics Colour of the Year Palette featured in Pantone Connect with a selection of complementary Ultrafabrics colour swatches sitting seamlessly with Viva Magenta, serving as a flourish of inspiration for any interior designer or specifier.
Throughout 2023 Ultrafabrics will deepen their collaboration with Pantone through a series of co-branded global, interactive events, sharing their expertise on how colour can be implemented in almost any type of space and into Viva Magenta’s application possibilities across the world of interiors.
“Ultrafabrics will also launch special edition colours inspired by Viva Magenta throughout 2023,” says Ultrafabrics colour expert Kimberle Frost. “Our forthcoming palettes will power new visions around the Pantone Colour of the Year across all areas of interior design.”
“We are excited to work with Ultrafabrics to explore the application of the Pantone Colour of the Year in interior design and beyond,” says Elley Cheng, Vice President and General Manager of Pantone.
Ultrafabrics’ special edition colours will be released within its collections UF Select Montage, Brisa and its bio-based fabric, Volar Bio.
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