This year at HIX, GROHE’s messaging is all around wellness, pleasure, and relaxation with its stand created with re-envisioned designs of the popular Allure brassware and the Atrio range, alongside its industry leading ICON 3D collection which consists of uniquely innovative 3D printed taps.
“We’re delighted to be returning to HIX this year, following last year’s triumphant debut show” said Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “This year we are be highlighting our premium product ranges, with emphasis on bathroom design concepts that evoke wellbeing, sanctuary, and relaxation. Concepts that provide an escapism and a place of refuge are crucial within the industry, and we’re continuing to create this immersive narrative within the hotel bathroom around wellness and health through water, providing innovative designs for a bespoke experience”.
Making sure that HIX is not ‘all work and no play’, and continuing the theme of relaxation, elsewhere on the stand GROHE has a lounge area for guests to enjoy. If you get your timing right you can get there in time for the barista created complimentary hot drinks, followed by a mixologist in the evening serving cocktails and alcoholic beverages.
GROHE is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: GROHE